Find a path to start making money

Settings Audit Checklist

Go through this in order, inside Ads Manager, before launching. Every row maps to a specific toggle.

Campaign level

Ad Set — Audience

Ad Set — Placements

Ad Set — Budget & Bidding

Ad — Creative

Leave these ON

The Ad Built From Your Selected Direction

Hook / First Line

If money’s tight, start here.

Primary Text

When cash is tight, the hard part is not wanting help — it’s finding a next step that doesn’t waste your time.

This is a simple starting point for people who need a clearer path.

Tap to see what it is.

Headline

If money’s tight, start here.

CTA

Learn More

Visual Direction

Bold, high-contrast static image. Use a real, relatable person in a plain setting, with the headline as the hero text. Keep the visual clean and unpolished enough to feel human, not like a scammy 'make money fast' ad. Add a small subline near the bottom: 'See the first step.'

Test Summary

Raw Input Interpretation

Input risks

• The offer description is thin; positioning should not depend heavily on the user wording.

User input is treated as raw material. The ad angle should be built for the scroll environment, not copied from the intake wording.

Other Possible Test Directions

The engine generated different scroll-first test paths. You selected one; the setup above is built around that selected direction.

Selection note: Human selected this test direction. The engine will now optimize the Meta setup around this chosen hook, shortcut action, and campaign path instead of second-guessing the choice.

Signal Shortcut

Shortcut action: people clicked to go to the site

Selected direction signal: Empathy + immediacy

Why this shortcut: The action is small enough to ask for early, but specific enough to reveal whether the person is relevant.

Signal ladder

• weak: View, like, click, or save — Attention only.
• useful: click to go to the landing page — The viewer took a small action that reveals context.
• strong: people clicked to go to the site — The signal is tied to a real need.
• money: Asks price, books, buys, or starts checkout — Commercial intent.

A small-budget test should be judged by the first real signal, not by vanity engagement or statistical certainty.

Readiness Score

100/100 — GREEN

Ready to test.

Bouncer Logic

Who this repels

• People looking for instant money
• People who want passive-income hype
• High-income scrollers
• Users who hate blunt money messaging

Buyer signal to watch

Clicked to go to the site after seeing a direct, relevant hook.

Expected Outcomes

• Best: Likely Outcome: The ad gets clear attention from financially motivated users and produces above-average engagement for a small test.; Expected Metrics: Impressions: 800-2,000; Link Clicks: 8-20; Click Through Rate: 1.0%-2.0%; Cost Per Click: $0.50-$1.25; Post Engagement Rate: 2%-6%; Interpretation: The hook likely resonates because it is direct, painful, and simple. You may see that people respond to the message 'money is tight' more than to generic self-improvement language.; Confidence: low-moderate
• Normal: Likely Outcome: The ad gets modest engagement, but the tiny budget and engagement objective make the result noisy and hard to interpret.; Expected Metrics: Impressions: 500-1,500; Link Clicks: 3-10; Click Through Rate: 0.6%-1.2%; Cost Per Click: $0.80-$2.00; Post Engagement Rate: 1.5%-4%; Interpretation: You may get a few signs of interest, but not enough volume to confidently say the hook is strong. Some clicks may come from curiosity or broad low-intent traffic rather than qualified interest.; Confidence: moderate
• Bad: Likely Outcome: The ad underperforms, gets limited engagement, and may attract low-quality curiosity clicks or none at all.; Expected Metrics: Impressions: 200-800; Link Clicks: 0-3; Click Through Rate: 0.2%-0.6%; Cost Per Click: $1.50-$4.00; Post Engagement Rate: 0.5%-2%; Interpretation: Possible reasons include weak creative execution, broad and vague targeting, low trust because the offer sounds like 'make money' content, and the fact that engagement campaigns often optimize for cheap interactions rather than real buyer interest.; Confidence: moderate
• Do not conclude: Do not conclude the offer will sell because people clicked or engaged., Do not conclude lead quality is good from post engagement or link clicks alone., Do not conclude the audience is validated just because the hook got attention., Do not conclude the landing page converts without enough landing page traffic and conversion tracking., Do not conclude this is a strong market fit test; this is only a hook test.

Kill Rules

Pause / Kill / Change if

• Less than 500 impressions after 48 hours at $5+/day: pause and check ad review, audience size, or account delivery.
• Mostly spam, emoji-only comments, or unrelated messages: change audience/creative before spending more.
• People misunderstand the offer: revise the hook or CTA before increasing budget.
• After full spend, no useful views/engagement and no soft signal: kill this hook.
• Video 50% hold rate below 10%: first 3 seconds failed.

Continue if

• Clear hold/engagement signal from the right kind of viewer.
• A real comment, save, or profile visit tied to the problem.

Scale only if

• Primary metric beats the threshold.
• Buyer signal is real, not vanity engagement.
• No major negative-comment or misunderstanding issue.

Copy/Paste Launch Checklist

Raw AI / Engine Output

{
    "hook": "If money’s tight, start here.",
    "visual_direction": "Bold, high-contrast static image. Use a real, relatable person in a plain setting, with the headline as the hero text. Keep the visual clean and unpolished enough to feel human, not like a scammy 'make money fast' ad. Add a small subline near the bottom: 'See the first step.'",
    "primary_text": "When cash is tight, the hard part is not wanting help — it’s finding a next step that doesn’t waste your time.\n\nThis is a simple starting point for people who need a clearer path.\n\nTap to see what it is.",
    "headline": "If money’s tight, start here.",
    "cta": "Learn More",
    "repels": [
        "People looking for instant money",
        "People who want passive-income hype",
        "High-income scrollers",
        "Users who hate blunt money messaging"
    ],
    "buyer_signal": "Clicked to go to the site after seeing a direct, relevant hook.",
    "angle_used": "Empathy + immediacy",
    "test_question": "Does a concise empathy-based hook create more scroll-stopping power than a more descriptive offer hook?",
    "signal_shortcut": "Ask for the smallest real step: a site click. That filters for people with enough need to pause, while repelling casual vanity engagers."
}

{
    "campaign_objective": "Traffic",
    "optimization_event": "Landing Page Views",
    "creative_format": "Single static image with heavy text headline and minimal supporting copy.",
    "placements": [
        "Facebook Feed",
        "Instagram Feed",
        "Facebook Stories",
        "Instagram Stories"
    ],
    "turn_off": [
        "Advantage+ placements",
        "Audience Network",
        "In-stream video",
        "Stories unless story-native vertical creative",
        "Automatic creative enhancements",
        "AI text variations",
        "Multi-advertiser ads",
        "Detailed targeting expansion where possible"
    ],
    "audience": {
        "type": "local",
        "location": "Tampa, Fl USA",
        "radius": "the entire country",
        "age": "24-58",
        "gender": "All, unless the offer is truly gender-specific",
        "detailed_targeting": "Use minimal detailed targeting. Let the hook self-qualify.",
        "note": "Location is the strongest hard fence for local businesses."
    },
    "budget": {
        "daily_budget": 5,
        "duration_days": 2,
        "checkpoints": [
            "6 hours",
            "24 hours",
            "48 hours hard pause"
        ],
        "note": "Use daily budget and manually pause."
    },
    "setup_note": "This version is built to test whether emotional relevance gets attention even when the offer is not fully explained.",
    "selected_hook": "If money’s tight, start here.",
    "signal_to_watch": "Empathy + immediacy",
    "cta_type": "Learn More",
    "ad_manager_note": "Use one static image with strong contrast; keep copy minimal so the first line does the work.",
    "setup_steps": [
        "Create one campaign using the selected objective.",
        "Create one ad set only for this first test.",
        "Use manual placements only: Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories.",
        "Set the budget and hard end date from the pacing plan.",
        "Turn off listed automation and creative enhancement settings.",
        "Use the selected hook as the first line or first frame of the ad.",
        "Send traffic/action to the shortcut signal, not to a vague homepage if avoidable.",
        "Do not add extra hooks, extra ads, or extra placements during this test."
    ]
}